This company didn’t start as a business idea. It started with awareness.

When I realized my stainless-steel water bottle may have been contributing to heavy metal exposure, it pushed me to take a deeper look at my health. Around that same time, I experienced a new reaction to an antibiotic, which further heightened my awareness of how everyday exposures can affect the body.

That combination of experiences led me to complete a metal detox, and the results were undeniable. I felt better, more energized, and more connected to the choices I was making.

What began as a personal shift quickly turned into action. I started making my own body oils and body butters using clean, plant-based ingredients I could trust. As I learned more that curiosity expanded into deodorants, then cleaning supplies, and eventually into a continually growing line of products designed to support a cleaner, healthier home.

From the beginning, my focus has been on plant-based, thoughtfully chosen ingredients and formulas that are simple, effective, and always evolving. I don’t believe in “finished” products, every formula is refined over time as knowledge grows and better options become available.

The name Tried + True comes from that very process. Because I’m sensitive, every product was tested, adjusted, and tried again, sometimes many times, until it felt right. Only when a formula met my personal standards did it earn the label tried and true.

We are equally intentional about how our products are preserved. Our preservation system is made using ingredients that are accepted by leading clean-beauty certification standards, including those commonly recognized by ECOCERT and COSMOS. Each product is preserved at effective, minimal levels to maintain safety, stability, and integrity, without compromising our clean-ingredient philosophy.

Sustainability matters as much as what goes into our products as how they’re delivered. For our online orders, we use recycled boxes and packaging whenever possible, minimizing waste and making thoughtful choices at every step of the process.

This brand is built on intention, transparency, and empowerment, helping people feel confident about what they use on their bodies and in their homes. Small changes can create meaningful impact, and this journey is about making those choices easier, more accessible, and rooted in trust.